According to the latest statistics released by Counterpoint, Apple’s market share in the high-end smartphone market is as high as 57%, while Samsung ranks second with 19%. In other words, Apple’s market share is almost three times that of Samsung.
When measuring the iPhone’s total U.S. market share, Counterpoint Research looks not only at new sales, but also at the total number of active mobile phone users — the so-called active installed base.
The iPhone’s U.S. market share hit an all-time high last quarter, surpassing 50% of the total U.S. market for the first time ever, according to a new market intelligence report. Apple also dominates global sales of high-end smartphones, accounting for 78% of the global segment above $1,000.
Apple has overtaken Android devices to account for more than half of smartphones used in the U.S., giving the iPhone maker an edge over its rivals as it moves into areas such as finance and healthcare.
Apple keeps increasing the revenue it gets from existing iPhone users: Anyone who buys an iPhone, whether second-hand, third-hand or fourth-hand, is likely to give Apple some money, like buying apps, paying for iCloud, using Apple Music , or make a transaction on Apple Pay. And this is a pattern that no one else can replicate.
Services don’t just provide revenue: they also provide huge profits. While Apple’s overall profit margin is around 37-38%, services are estimated to have a margin of over 70%.