February 7, 2023

Display analyst Ross Young released display panel shipment and production estimates for the iPhone 14 series today, and the new 6.7-inch “iPhone 14 Max” may be in more short supply initially than some other “iPhone 14 Pro” models.

Between June and September, the iPhone 14 Pro Max had the highest panel production share, accounting for 28% of shipments. The iPhone 14 and iPhone 14 Pro followed with 26% each, but the iPhone 14 Max was at least 19%. In terms of production, the iPhone 14 Pro Max accounted for 29% of production, while the iPhone 14 Max accounted for 21% of production.

Apple's iPhone 14 is about to be released, will the Pro Max be the best-selling model? Illustration 1

Ross Young said iPhone 14 Max display panel shipments will “take a significant share in September,” suggesting that any initial supply issues at launch will be resolved quickly.

During the iPhone 14 series development cycle, there were rumors that production plans for the new 6.7-inch iPhone 14 Max were falling behind due to pandemic lockdowns and production issues. But analyst Ming-Chi Kuo said at the time that suppliers would work overtime to catch up, and there would be no impact on equipment production and purchases.

According to the revelations, the standard iPhone 14 model is expected to be almost unchanged, but the iPhone 14 Pro model will include updated camera technology, cancel the notch groove and replace it with “pill + single punch hole”, A16 chip, etc. This asymmetric upgrade model may attract more consumers to buy the iPhone 14 Pro model, and it is also the main reason why Apple is tilting production capacity towards Pro.

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