November 30, 2022

IT House September 8 news, Apple has launched the new iPhone 14 Pro and iPhone 14 Pro Max, adding all-weather display, the first 48-megapixel camera on the iPhone, car accident detection, and innovative ways to receive notifications and Activity.

“Apple iPhone 14 Pro / Pro Max series released: 7999 yuan to 13499 yuan, equipped with smart island pill screen / AOD screen display, built-in A16 chip, support satellite communication”

Close-up of the iPhone 14 Pro and iPhone 14 Pro Max from directly above.

Apple today announced the iPhone 14 Pro and iPhone 14 Pro Max, the most advanced Pro lineup yet, introducing an intuitive way to experience iPhone with a new design of the Smart Island, and a new 24/7 display. The iPhone 14 Pro is equipped with the fastest A16 bionic chip on the iPhone, bringing a new set of Pro-level camera systems, equipped with a four-in-one pixel sensor, the first 48-megapixel main camera applied to the iPhone, and the use of a light imaging engine Enhanced image pipeline to dramatically improve low-light photo quality. These groundbreaking leaps make iPhone an even more indispensable tool for everyday tasks and creative projects. With crash detection, it can even handle emergencies. The iPhone 14 Pro and iPhone 14 Pro Max will be available in 4 stunning colorways: Dark Purple, Silver, Gold and Space Black. Pre-orders open on September 9th, with shipping starting on September 16th (Friday).

“Our customers rely on their iPhones in their daily lives, and the iPhone 14 Pro and iPhone 14 Pro Max pack more advanced technology than any iPhone ever. A user empowered to make their photos and videos even better, plus innovative new technologies like 24/7 display and smart islands that allow for new ways to interact with notifications and events.” Greg Joswiak, Apple Senior Vice President of Worldwide Marketing “Groundbreaking safety features give users more security when they need help most. Combined with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, the result is the best ever. iPhone.”

Stunning design and the most advanced display on the iPhone

The iPhone 14 Pro and iPhone 14 Pro Max are crafted from beautiful surgical-grade stainless steel and premium-quality matte glass in 4 stunning colorways. Available in 6.1-inch and 6.7-inch sizes, both models feature a new Super Retina XDR display that supports ProMotion technology, enabling all-weather display for the first time on an iPhone with a new 1Hz refresh rate and multiple energy-saving technologies. This makes the new lock screen even more useful, with the time, widgets and real-time activity always visible at a glance. This advanced display also delivers the same HDR peak brightness as the Pro Display XDR display, and the highest outdoor peak brightness ever seen in an iPhone: up to 2,000 nits, twice that of the iPhone 13 Pro.

The iPhone 14 Pro and iPhone 14 Pro Max continue to offer class-leading durability properties with Ultra-Ceramic panels that are far stronger than glass panels, and are resistant to water, dust, and common accidental spills.

iPhone 14 Pro and iPhone 14 Pro Max in Space Black.

iPhone 14 Pro and iPhone 14 Pro Max, silver.

iPhone 14 Pro and iPhone 14 Pro Max, gold.

iPhone 14 Pro and iPhone 14 Pro Max, dark purple.

Smart Island: Interactive User Experience

Smart Island brings users a new way to interact with the iPhone, blurring the lines between hardware and software, showing important reminders, notifications and events that change in real time. With the introduction of Smart Island, the TrueDepth camera has been redesigned to reduce the display space it takes up. On the premise of not affecting the display of the screen content, the smart island remains active, allowing users to use the control options with just a long press. Activities that keep running in the background like maps, music apps or timers are always visible and interactive. In addition, Smart Island works with third-party apps in iOS 16 that provide information (such as game scores and carpool information) through Live Activity.

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Blurring the line between hardware and software, Smart Island flexibly unfolds into various shapes to clearly visualize important operations such as Face ID verification.

Upgrading to a new high Pro-grade camera system

The Pro-grade camera system on the iPhone 14 Pro and iPhone 14 Pro Max pushes the limits of iPhone imaging capabilities. With it, every user can take the best photos and videos from everyday to professional.

Lighting engine on iPhone 14 Pro.

The Pro-grade camera system on the iPhone 14 Pro and iPhone 14 Pro Max introduces the Lighting Engine, bringing computational photography capabilities to new heights and improving the performance of all cameras in low-to-mid-light photography scenarios through deep hardware and software integration .

The iPhone 14 Pro has brought computational photography to a new height through the light imaging engine. Under the deep integration of software and hardware, the performance of all cameras in medium and low light photography has achieved a great leap: the main camera has been improved by up to 2 times, and the ultra-wide-angle camera has improved by a lot. Up to 3x, telephoto camera up to 2x, TrueDepth camera up to 2x. Dramatic jump in image quality thanks to Lighting Engine technology that brings depth fusion up front in image processing to reveal stunning detail, capture subtle textures, make colors stand out, and preserve more in your photos information.

Model shot in portrait mode.

The new 48-megapixel main camera allows users to take advantage of the new 2x telephoto option in addition to the three fixed lenses, a commonly used focal length that is very useful for portrait mode.

Take a macro shot of an insect perched on a petal.

A man with blue hair, shot from the side.

Model shot outdoors in portrait mode.

4 colorful lollipops, close-up.

Models are photographed in front of a black curtain.

Desert landscape with sand dunes, shot with iPhone.

Black-and-white photo taken with an iPhone as the model turns her head to face the camera.

This is the first time that the Pro product line has adopted a new 48-megapixel main camera with a four-in-one pixel sensor. The four-in-one pixel sensor can be adjusted according to the photo taken, and it also has the second-generation sensor-shift optical image stabilization function. For most photos, the 4-in-1 pixel sensor combines every 4 pixels into one large pixel (equivalent to 2.44 microns in unit pixel size), resulting in high-quality images in low-light conditions and keeping the photo size at Practical 12 megapixels. The 4-in-1 Pixel sensor also supports a 2x telephoto option, taking full-resolution photos and 4K video with the 12 megapixels in the center of the sensor, without the need for digital zoom. This option provides optical quality imaging at common focal lengths and is useful for functions such as portrait mode. The 4-in-1 pixel sensor also benefits Pro workflows, optimized for detail rendering in ProRAW. In addition, using machine learning models tailored for the 4-in-1 pixel sensor, iPhone can now shoot ProRAW images at 48 megapixels, showing unprecedented detail and enabling new creative workflows for professional users.

The 48-megapixel main camera’s four-in-one sensor brings a boost to the Pro workflow: it’s optimized for detailed rendering in the ProRAW format, allowing for an unprecedented level of detail.

Additional upgrades and features for the Pro camera system include:

  • The new 12-megapixel ultra-wide-angle camera (with a unit pixel size of 1.4 microns) delivers sharper and more detailed images, taking the already powerful macro photography performance to the next level.

  • The optimized telephoto camera provides 3x optical zoom.

  • The new TrueDepth camera with ƒ/1.9 aperture improves photography performance in low-light environments. With autofocus for the first time, the TrueDepth camera can focus faster in low-light environments and take selfies from farther away.

  • The new Adaptive True Tone flash has been completely redesigned with a 9 LED array that changes the flash mode based on the user-selected focal length.

  • Powerful computational photography benefits like Night Mode, Smart HDR 4, Portrait Mode with Portrait Lighting, Night Mode Portrait, Photography Styles that bring personalized color to every photo, Apple ProRAW, and more.

  • The new Sports mode captures incredibly smooth video, dealing with large shakes, displacements and vibrations, even when shooting in motion.

  • Movie effect mode now supports 4K 30 fps and 4K 24 fps video capture.

  • Pro-level video workflows, including ProRes and end-to-end Dolby Vision HDR workflows.

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car accident detection

All models in the iPhone 14 series introduce unprecedented safety features to provide emergency assistance when it matters most. iPhone’s car crash detection features a new dual-core accelerometer that can detect up to 256 g-force and a high dynamic range gyroscope to detect severe car crashes and automatically make emergency calls if the user is unconscious or unable to reach the iPhone . These capabilities are based on existing components such as barometers, which are now used to detect changes in air pressure inside the cabin; GPS brings in more data on speed changes, and microphones are able to identify the characteristic loud noises of car crashes. Advanced motion algorithms designed by Apple have been trained on more than one million hours of real-world driving and crash recording data to further improve accuracy. When used with the Apple Watch, the car accident detection feature seamlessly combines the unique advantages of both devices to help users get help effectively. When a major car accident is detected, the Apple Watch will display the emergency services call interface on the screen, as the device is likely to be closer to the user, and if the iPhone is nearby, the call will be made from the iPhone to maintain the highest possible connection quality.

Emergency services call interface for iPhone crash detection.

Car Crash Detection utilizes specialized components and Apple-designed algorithms to detect serious car crashes and automatically make emergency calls if the user is unconscious or unable to reach the iPhone.

A16 Bionic Chip: A High-speed Smartphone Chip

The A16 Bionic chip on the iPhone 14 Pro and iPhone 14 Pro Max delivers incredible performance, unlocking unrivaled experiences like Smart Island, and delivering extremely powerful computational photography performance. This 6-core CPU, consisting of two high-performance cores and four energy-efficient cores, delivers up to 40% faster speed and handles heavy-duty tasks with ease. The A16 Bionic chip features an accelerated 5-core graphics processor with up to 50% more memory bandwidth, ideal for running graphics-intensive games and apps, and a new 16-core Neural Engine capable of processing up to 17 trillion operations per second. Leveraging Apple’s industry-leading converged architecture that combines high performance with high energy efficiency, this chip delivers increased performance while consuming very little power for all-day battery life.

The A16 Bionic chip, the foundation of a Pro-class camera system, drives outstanding computational photography capabilities. The central processing unit, image processing unit, neural network engine, and image signal processing unit work seamlessly together to power new camera hardware that can perform up to 4 trillion operations per photo.

Showcasing the computational photography capabilities powered by the A16 Bionic chip.

Strong cellular connectivity and 5G

The iPhone enables users to take advantage of 5G technology to download and upload at extremely fast speeds, stream online, and connect in real time, helping them stay connected and share content. Worldwide support for iPhone 5G has now grown to more than 70 countries and regions, with more than 250 carrier partners and expanded support for standalone 5G.

with iOS 16

Designed to take full advantage of the new capabilities of iPhone 14 Pro, iOS 16 brings a refreshed lock screen and new communication, sharing and smart features that change the way users experience iPhone. The lock screen is more personal, beautiful, and useful than ever. With layered effects, the main body of the photo will appear in front of the time on the lock screen, and newly designed widgets provide users with quick access to useful information. The new Lock Screen Gallery feature provides a variety of theme options to help users find inspiration, such as Apple series themes, weather wallpapers showing the weather throughout the day, astronomical wallpapers showing views of the Earth, the moon and the entire solar system, and many more options. In the Messaging app, users can edit or recall messages just sent, as well as mark conversations as unread for later. iCloud Shared Library makes it easier for family members to share memories. Live text has become more powerful, can recognize text in video, quickly complete operations such as converting exchange rates, translating text, etc. Users can also press and hold a subject in the picture to extract it from the background and place it in apps such as Messages.

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A reimagined lock screen for iOS 16.

Live text displayed in iOS 16.

iPhone and the environment

The iPhone 14 Pro and iPhone 14 Pro Max are designed to minimize environmental impact, including 100% recycled rare earth elements in magnets in accessories like MagSafe and 100% recycled tungsten in the haptic engine. In addition, 100% recycled tin is used for the solder in multiple circuit boards on both models, and 100% recycled gold is applied to the plating of multiple circuit boards and all camera cables. The packaging is made of fiber-based materials and has no plastic outer packaging, helping Apple continue to move towards its goal of phasing out all plastic packaging materials by 2025.

Currently, Apple has achieved carbon neutrality in its global corporate operations and plans to achieve 100% carbon neutrality for the entire production supply chain and product life cycle by 2030. This means that every Apple device sold, from parts manufacturing, assembly, shipping, user use, charging, to recycling of devices and materials, will have a net-zero climate impact.

Price and Availability

The iPhone 14 Pro and iPhone 14 Pro Max are available in Dark Purple, Silver, Gold and Space Black, as well as 128GB, 256GB, 512GB and 1TB storage capacities.

Users in Australia, Canada, Mainland China, France, Germany, India, Italy, Japan, Saudi Arabia, Singapore, Spain, Thailand, the United Arab Emirates, the United Kingdom and the United States, and more than 30 other countries and regions can report on September 9 (Beijing time). Pre-orders for the iPhone 14 Pro and iPhone 14 Pro Max begin at 8 p.m. on Friday); both models will be officially released on September 16 (Friday).

Users can purchase iPhone 14 Pro at apple.com.cn/store, Apple Store App and Apple Store retail stores in 24 monthly payments starting from RMB 333 or at the original price starting from RMB 7,999; Pay monthly starting from RMB 375 or buy the iPhone 14 Pro Max at the original price starting from RMB 8,999. The iPhone 14 Pro and iPhone 14 Pro Max are also available through Apple Authorized Resellers and select carriers.

For terms, eligibility requirements, and more information, visit apple.com.cn/shop/buy-iphone.

iOS 16 will be available as a free software update starting Monday, September 12th.

The MagSafe Leather Card Holder and Leather Case for iPhone 14 Pro and iPhone 14 Pro Max are available in 5 colorways: Midnight, Pine Green, Inky, Ochre and Orange. The clear and silicone cases for iPhone 14 Pro and iPhone 14 Pro Max are available in Midnight, Storm Blue, Red, Ash Pink, Lilac, Berry Purple, Stone Lotus Blue, and Warm Sun.