February 8, 2023

Image of using a smartphone in Vietnam

In Vietnam, which continues to have a high annual economic growth rate, shipments of high-end smartphones increased significantly year-on-year in the second quarter of 2022 (April to June).
In particular, shipments of the iPhone series more than doubled year-on-year.

iPhone series shipments more than doubled year-on-year

According to research firm Counterpoint, shipments of smartphones priced above $400 in Vietnam increased 75% year-on-year in the second quarter of 2022.
2022Q2 Premium Smartphone Shipment Growth (Vietnam)

Apple, which has an overwhelming presence in high-end smartphones called the premium segment, has followed this trend and seems to have more than doubled the number of shipments by 115% compared to the same period last year.
Changes in smartphone market share in Vietnam

As a result, Apple’s share reached 15.4%, jumping to third place in the share ranking.
It is said that Vietnam is becoming one of the major markets in Southeast Asia for Apple, such as Apple cutting the price of the old model of the iPhone series in the Vietnamese market and challenging the world’s lowest price.

Chinese manufacturers other than OPPO are sluggish

On the other hand, it was the Chinese manufacturer that was sluggish.
Although OPPO increased shipments by 25% year-on-year, manufacturers such as Xiaomi, vivo, and realme suffered from increased inventory, and shipments decreased across the board.
Samsung, which has the top share ranking, is also suffering from inventory shortages and is forced to reduce production at its Vietnam factory.
As for Vietnam, Apple will start manufacturing iPads, and will also start manufacturing Apple Watch and Macs.
Xiaomi has also started manufacturing smartphones, and Vietnam is likely to become a major manufacturing base for these devices.

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Source: Counterpoint

Source: iPhone Mania